Start of Navigation

Rolex

Rolex and the Australian Open

Rolex is Associate Sponsor and Official Timekeeper of the Australian Open 2010 and is particularly proud to be affiliated with the first Grand Slam tournament of the year.

The Australian Open follows close on the heels of the end-of-year holiday season and benefits from a jovial atmosphere. Players and fans alike are in a festive mood, leading Roger Federer to refer to it as the “happy slam”.

Sponsorship of the Australian Open is part of Rolex’s long and close relationship with tennis, which includes a 30-year association with The Wimbledon Championships. This commitment to tennis is further confirmed by partnerships with other major tournaments, such as:

• Davis Cup
• Sony Ericsson Championships, Doha
• Barclays ATP World Tour Finals, London
• Sony Ericsson Open, Miami
• Monte-Carlo Rolex Masters
• Internazionali BNL d’Italia, Rome
• Mutua Madrileña Masters Madrid
• Rogers Cup (held alternately in Montreal and Toronto)
• Shanghai ATP Masters 1000
• BNP Paribas Masters, Paris

Rolex also supports the International Tennis Hall of Fame in Newport, Rhode Island (USA), into which great players who have marked the history of tennis are inducted each year at a ceremony during the Campbell’s Hall of Fame Tennis Championships.

Rolex is proud to have three high-ranking players among its Testimonees:

• Switzerland’s Roger Federer, living legend of tennis with his record-breaking 15 Grand Slam victories on four different surfaces. Roger Federer furthermore won the men’s doubles gold medal at the 2008 Olympic Games in Beijing, partnered by Stanislas Wawrinka, and has three Australian Open titles to his credit, 2004, 2006 and 2007;
• Serbia’s Ana Ivanovic, crowned world number one at the age of 20 after winning her first Grand Slam title at Roland Garros in 2008. To date, she has won eight WTA tournaments, reaching the final in the Australian Open in 2008;
• Belgium’s Justine Henin, former number one in the world, with 41 titles to her credit, including seven Grand Slam singles victories – four French Open titles, one Australian Open title, and two US Open titles. Justine Henin captured the women’s singles gold medal at the 2004 Olympic Games in Athens and has also won the year-end Sony Ericsson Championships twice.

Precision, skill, elegance and the pursuit of excellence have made Rolex and tennis perfect partners.